The Southern Company is the largest provider of utilities in the southwestern Ontario.It has also been accused of being the biggest source of industrial air pollution in the area.The Southern Company is trying to change consumer perception of the company by sponsoring a series of television programs on how to preserve our environment.The Southern Company is hoping that the programming will lead to which of the following?
A) demarketing
B) repositioning
C) one-to-one marketing
D) undifferentiated targeting

Question

Quizplus · Accepted Answer

The Southern Company is hoping to change the way consumers perceive the company by sponsoring a series of television programs on how to preserve the environment. This is an example of repositioning, which involves changing the way consumers perceive a brand or product.

The Southern Company Is the Largest Provider of Utilities in the Southwestern