Market research has shown that 6- to 17-year-old males,18- to 24-year-old females,and 18- to 44-year-old males are most likely to watch a televised professional wrestling event or to attend a live match.Wrestling events are regularly broadcast in 120 Different countries.Merchandise licensed by World Wrestling Entertainment (formerly known as the World Wrestling Federation)can be purchased at Walmart.Clothes for adults are used to reach markets that may not buy action figures,video games,and novelty candy,but who are still proud to sport World Wrestling Entertainment (WWE)trademarks.
-Refer to Wrestling Merchandise.Prior to the 1990s,professional wrestling tried to compete as a legitimate sport just like football and baseball.Now it uses the term "sports entertainment" when talking about what it is marketing to its fans.This is an example of the implementation of what type of strategy?
A) undifferentiated marketing
B) multisegment
C) product Differentiation
D) repositioning

Question

Quizplus · Accepted Answer

Repositioning strategy involves changing the way a product or brand is perceived by the target market. In this case, professional wrestling changed its positioning from a legitimate sport to "sports entertainment" to better market to its fans.

Market Research Has Shown That 6- to 17-Year-Old Males,18- to 24-Year-Old