Market research has shown that 6- to 17-year-old males,18- to 24-year-old females,and 18- to 44-year-old males are most likely to watch a televised professional wrestling event or to attend a live match.Wrestling events are regularly broadcast in 120 Different countries.Merchandise licensed by World Wrestling Entertainment (formerly known as the World Wrestling Federation)can be purchased at Walmart.Clothes for adults are used to reach markets that may not buy action figures,video games,and novelty candy,but who are still proud to sport World Wrestling Entertainment (WWE)trademarks.
-Refer to Wrestling Merchandise.Marketing research reveals that which type of segmentation can be used to identify the biggest fans of professional wrestling?
A) demographic
B) geodemographic
C) benefit
D) psychographic

Question

Quizplus · Accepted Answer

The market research shows that certain age and gender demographics are most likely to watch or attend wrestling events, indicating that demographic segmentation can be used to identify the biggest fans of professional wrestling.

Market Research Has Shown That 6- to 17-Year-Old Males,18- to 24-Year-Old