When Ford Motor Company launched an on-line effort to market its F-Series trucks,it used its database capabilities to capture valuable data on car buyers.Ford cross-referenced new F-series owners with the database generated from this on-line campaign to see how many names were duplicated.
-Refer to Ford.Which of the following trends can Ford's activities mostly likely be traced to?
A) increasing demand for accountability and the emergence of new media alternatives
B) growing demand for accountability and fewer time-poor consumers
C) the emergence of strong mass media channels and a decrease in brand loyalty
D) decreasing diversity and increasing brand loyalty

Question

Quizplus · Accepted Answer

Ford's use of its database for capturing valuable data on car buyers is an example of how companies are adopting new media alternatives to increase accountability and target their marketing efforts more effectively. This trend is driven by the need to reach consumers in a more targeted manner and to measure the effectiveness of marketing campaigns more precisely.

When Ford Motor Company Launched an On-Line Effort to Market