The Pontiac Piranha was billed as a combination sports coupe and sports utility vehicle.The car operated by responding to a coded minichip card the driver carried to identify himself or herself as the car's owner and operator.General Motors designed this car to appeal to an individual who likes to have the latest in gadgets but also has family needs.What positioning base did General Motors use?
A) competitor
B) price and quality
C) product user
D) product class

Question

Quizplus · Accepted Answer

General Motors used the product user positioning base, targeting individuals who value both style and practicality. The combination of a sports coupe and sports utility vehicle shows an understanding of the needs and desires of the target market.

The Pontiac Piranha Was Billed as a Combination Sports Coupe