What is the basic goal of one-to-one marketing?
A) to reduce costs through customer retention and increase revenue through customer loyalty
B) to eliminate the use of mass media for promotion and locate a direct communications channel
C) to increase the market for the product category to new and current customers
D) to reduce the number of company employees and increase overall sales

Question

Quizplus · Accepted Answer

The basic goal of one-to-one marketing is to increase customer loyalty and retention, ultimately leading to increased revenue. This is done by tailoring marketing efforts and communication to meet the individual needs and preferences of each customer. It is not about eliminating mass media, increasing the market for the product category, or reducing the number of employees.

What Is the Basic Goal of One-To-One Marketing