Hudson's Bay Company has Canada's largest reward program-HBC Rewards.This program enables members to earn points at the Hudson's Bay family of stores,including The Bay,Zellers,Home Outfitters,and hbc.com.Consumers can redeem points for over 600 rewards in the HBC Rewards catalogue,including travel,leisure,and entertainment items;Air Miles reward miles;or Bay and Zellers gift certificates.Which of the following provides the most likely reason Hudson's Bay Company implemented this reward program?
A) to lessen the importance of customer service
B) to make sure the 80/20 rule is not influencing its activities
C) to reduce problems associated with cultural diversity
D) to retain loyal customers

Question

Quizplus · Accepted Answer

The implementation of a reward program such as HBC Rewards is commonly used as a strategy to retain loyal customers. By offering incentives for customers to continue shopping at Hudson's Bay family of stores, the company is likely hoping to increase customer loyalty and reduce the likelihood of customers switching to competitors.

Hudson's Bay Company Has Canada's Largest Reward Program-HBC Rewards