What could Jell-O use to determine if consumers perceive a void in snacks that are easy to handle and wholesome and if customers thought Jell-O Pudding Pops would fill that void?
A) product positioning
B) an internal marketing audit
C) a perceptual map
D) predictive modelling

Question

Quizplus · Accepted Answer

A perceptual map can help Jell-O understand how its target market perceives various snacks in terms of convenience and wholesomeness, and whether there is a gap that Jell-O Pudding Pops could fill. The map would display the various snack options on two axes based on the attributes of convenience and wholesomeness, allowing Jell-O to see where there may be an opening for their product. This would provide Jell-O with valuable insights into product positioning and customer perceptions.

What Could Jell-O Use to Determine If Consumers Perceive a Void