For years,fryer chickens sold in grocery stores were perceived to be a rather generic product-one brand of chicken was much like another.Then Frank Perdue began an advertising campaign to tell consumers his brand of chicken was more tender and a better choice.What did Perdue bring to the marketing of fryer chickens?
A) cannibalization
B) psychographic targeting
C) product Differentiation
D) perceptual mapping

Question

Quizplus · Accepted Answer

Frank Perdue brought product differentiation to the marketing of fryer chickens by emphasizing the quality and tenderness of his brand of chicken, which set it apart from other brands in the minds of consumers.

For Years,fryer Chickens Sold in Grocery Stores Were Perceived to Be