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Sara Lee Bakery Group Introduced Iron Kids Crustless Bread (To

Question 135

Multiple Choice

Sara Lee Bakery Group introduced Iron Kids Crustless bread (to save parents the time and effort of slicing the crusts off sandwiches) .
-Refer to Sara Lee.By catering to finicky children,what is Sara Lee using a positioning strategy based on?


A) use or application
B) product class
C) competitor
D) product user

Correct Answer:

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