When Ford Motor Company launched an on-line effort to market its F-Series trucks,it used its database capabilities to capture valuable data on car buyers.Ford cross-referenced new F-series owners with the database generated from this on-line campaign to see how many names were duplicated.
-Refer to Ford.What is one potential problem with the use of Ford's database?
A) if the database is used to generate focus groups
B) whether media alternatives are eliminated from promotional campaigns
C) whether customers perceive it as an invasion of privacy
D) how marketing researchers conduct experimental research

Question

Quizplus · Accepted Answer

One potential problem with the use of Ford's database is whether customers perceive it as an invasion of privacy. Customers may not want their personal information to be used in marketing campaigns without their consent. This can lead to a negative perception of Ford and potentially harm the company's reputation.

When Ford Motor Company Launched an On-Line Effort to Market