LeAnn sells advertising in regional travel magazines to small motel chains and independent motels.She often talks to several different people before she locates someone who can give her a purchase order or a refusal.In terms of the buying centre,she has the most trouble identifying which of the following for her merchandise?

Question

Quizplus · Accepted Answer

LeAnn struggles to identify the "decider" because she has to talk to several different people before finding someone who can give her a purchase order or a refusal, indicating difficulty in pinpointing the individual with the authority to make final decisions regarding purchases.

LeAnn Sells Advertising in Regional Travel Magazines to Small Motel