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One Common Christmas Tradition in Many Households Is the Claxton

Question 127

Multiple Choice

One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 6 million pounds of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 375 pounds.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 375 degrees.The bakery can cook 6,000 pounds at a time.During the baking season (August-December) ,the bakery uses a tractor-trailer load of raisins each day.The suggested retail price of a one-pound Claxton fruitcake is $3.69.
-Refer to Claxton Fruitcakes.In December,many corporations give Claxton fruitcakes to their customers as a way of thanking them for their business.In terms of the buying centre,which of the following is true?


A) The person who decides that gifts would be appropriate is be the gatekeeper.
B) The person who prevents other members of the buying centre from seeing promotional material from other companies selling similarly priced gift ideas is an example of a gatekeeper.
C) The person who has the formal authority to select Claxton fruitcakes as the appropriate gift is the initiator.
D) The salespeople who remind management how much their customers enjoyed Claxton fruitcake last year are examples of deciders.

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