Social influences on consumer buying decisions include which of the following?

Question

Quizplus · Accepted Answer

Social influences on consumer buying decisions refer to factors that come from social interaction and relationships. Out of the options, choice A includes the most relevant social influences such as reference groups, which are a set of individuals that a person uses as a basis for comparison in making decisions; opinion leaders who are people that influence the thoughts and beliefs of others; and family, which is the primary unit of social influence. Therefore, option A is the best choice.

Social Influences on Consumer Buying Decisions Include Which of the Following