What is the term describing how consumers perceive themselves in terms of attitudes,perceptions,beliefs,and self-evaluations?
A) behaviour
B) personality
C) normalization
D) self-concept

Question

Quizplus · Accepted Answer

The term describing how consumers perceive themselves in terms of attitudes, perceptions, beliefs, and self-evaluations is self-concept. Self-concept refers to the overall image or perception that an individual has of themselves, including their beliefs, attitudes, and values. This self-image can influence their behavior and decision-making in the marketplace.

What Is the Term Describing How Consumers Perceive Themselves in Terms