On any given day,a person may be subjected to over 2,500 advertising messages but may be aware of only 10 to 20 of them.What is this called?
A) sporadic reinforcement
B) selective learning
C) selective exposure
D) selective distortion

Question

Quizplus · Accepted Answer

This phenomenon is known as selective exposure, where individuals consciously or subconsciously choose which advertising messages they pay attention to and which ones they ignore. This could be due to personal interests, needs, beliefs or other factors that determine their attention and retention of advertising messages.

On Any Given Day,a Person May Be Subjected to Over