What is it called when consumers change or distort information that conflicts with their feelings or beliefs?
A) intermittent reinforcement
B) cultural
C) selective distortion
D) selective retention

Question

Quizplus · Accepted Answer

Selective distortion is when consumers change or distort information that conflicts with their feelings or beliefs. This can happen when consumers have preconceived notions or biases that prevent them from objectively processing information. They may selectively focus on information that confirms their existing beliefs while minimizing or ignoring information that contradicts them.

What Is It Called When Consumers Change or Distort Information