Loren saw an advertisement for an Internet bank that does not charge any service fees.He immediately went on-line and moved his chequing and savings account to the Internet bank.What is the process that created changes in Loren's immediate behaviour?
A) perception
B) learning
C) acculturation
D) consumer decision making

Question

Quizplus · Accepted Answer

Loren's decision to move his accounts to the Internet bank is a result of learning. He saw the advertisement for the bank and learned that it does not charge any service fees, which influenced his behavior.

Loren Saw an Advertisement for an Internet Bank That Does