In 2000,several deaths and car wrecks were blamed on Firestone tires,and sales of the tires declined rapidly as the media publicized these accidents.A large group of Firestone distributors ran a series of ads in which they confirmed their faith in the quality of the Firestone tires with headlines such as,"I wouldn't let my children ride on any other tire but a Firestone." What is this an illustration of?
A) efforts to discover consumer needs about product attributes
B) efforts to reinforce current beliefs about product attributes
C) efforts to add new beliefs about product attributes
D) efforts to change beliefs about product attributes

Question

Quizplus · Accepted Answer

The distributors' ads aimed to change the public's negative beliefs about Firestone tires, which had been damaged due to reports of accidents and deaths, by reinforcing positive beliefs about their safety and quality.

In 2000,several Deaths and Car Wrecks Were Blamed on Firestone