Many consumers consider Post Grape-Nuts cereal as a product their grandfathers ate.This makes it unacceptable to a large part of the consumer market.Without changing the product,Post ran a series of Grape-Nuts ads that described the sweet,nutty taste of the cereal and encouraged people to try it as a topping on yogurt for something good to eat.What is Post trying to do?
A) appeal to existing beliefs about product attributes
B) create new beliefs toward changed product attributes
C) add new beliefs about product attributes
D) strengthen existing positive beliefs about product attributes

Question

Quizplus · Accepted Answer

Post is attempting to add new beliefs about the product attributes by suggesting a novel way to consume Grape-Nuts, thereby aiming to change its perception without altering the product itself.

Many Consumers Consider Post Grape-Nuts Cereal as a Product Their