According to the text,which of the following BEST describes an attitude toward a product?
A) It is easy to change.
B) It is a person's point of view about the product.
C) It is the same as "intention to buy."
D) It is of short duration.

Question

Quizplus · Accepted Answer

An attitude toward a product is a person's overall evaluation, feeling, or point of view about the product. It may be positive or negative and can influence a person's decision to buy or use the product. Attitudes are not necessarily easy to change, they can persist for a long time and are not the same as intention to buy, which only reflects a person's current plan or willingness to purchase the product.

According to the Text,which of the Following BEST Describes an Attitude