While Robinson was looking at the CDs at Walmart,he was trying to remember the name of the group that sang a song he liked on last night's episode of Smallville.
-Refer to CDs.Robinson wanted to buy a CD by that group.What is this part of the consumer decision-making process called?
A) internal information search
B) external information search
C) alternative evaluation
D) need recognition

Question

Quizplus · Accepted Answer

Robinson is trying to recall information from his memory about the group that sang the song, which is an internal information search.

While Robinson Was Looking at the CDs at Walmart,he Was