With its launch of easyPAY,its fast-pay option,Shell Canada tackled the prevailing sentiment that "all fuel brands are the same" with a time-saving service for its customers.What was Shell Canada trying to do?
A) strengthen existing positive beliefs about product attributes
B) create new beliefs about the product attributes
C) create new beliefs toward changed product attributes
D) appeal to existing beliefs about product attributes

Question

Quizplus · Accepted Answer

Shell Canada introduced easyPAY as a new feature to differentiate its service from competitors, aiming to create new beliefs about its product attributes by highlighting the convenience of a fast-pay option.

With Its Launch of EasyPAY,its Fast-Pay Option,Shell Canada Tackled the Prevailing