It Is Almost 35 Degrees Outside,and Ed Is on His

It is almost 35 degrees outside,and Ed is on his way to the supermarket to buy groceries.His air conditioner is broken,so he is hot and thirsty.Ed notices a billboard featuring an ice-cold Coca-Cola.Ed remembers that he is out of Coke.Once in the store,Ed heads straight for the soft-drink aisle and picks up a six-pack of Coke.
-Refer to Coca-Cola.Ed knows Olympic and world champion kayaker Adam Van Koeverden drinks Gatorade,and he remembers he can be more like Van Koeverden if he drinks it.Because Ed very much wants to be like Van Koeverden,he purchases Gatorade in addition to Coke.In this example,Van Koeverden is acting as which of the following?

A) cultural icon
B) purchase catalyst
C) opinion leader
D) dissociative reference