Between 1987 and 2000,the market for women's athletic wear increased by more than $3 billion while the market for men's athletic wear remained unchanged.Women are no longer satisfied with sporting goods stores that act as if they were serving the women's needs by carrying sports bras and biking shorts,and assuming that women can use male gear.Like men,women want a product that will increase their performance,but they also want something else-a product that will be in tune with their bodies.
-Refer to Women's Athletic Wear.One of the problems in the past with women's athletic wear was the fact the clothing was not designed to fit the female anatomy.Women would buy the clothing needed to enjoy a sport and learn about its inadequacies after they had worn the item for a while.In other words,what did many women in years past experience?

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The Answer of Between 1987 and 2000,the market for women's athletic wear increased by more than $3 billion while the market for men's athletic wear remained unchanged.Women are no longer satisfied with sporting goods stores that act as if they were serving the women's needs by carrying sports bras and biking shorts,and assuming that women can use male gear.Like men,women want a product that will increase their performance,but they also want something else-a product that will be in tune with their bodies.
-Refer to Women's Athletic Wear.One of the problems in the past with women's athletic wear was the fact the clothing was not designed to fit the female anatomy.Women would buy the clothing needed to enjoy a sport and learn about its inadequacies after they had worn the item for a while.In other words,what did many women in years past experience?

Between 1987 and 2000,the Market for Women's Athletic Wear Increased