Sixty percent of drinkers of whisky in Great Britain are over 50.The dangers associated with an aging market are obvious.Whisky manufacturers have taken staid traditional symbols of their whisky and placed them in incongruous situations to appeal to a youthful market.
-Refer to Whisky.Which psychological influence on consumers' purchase of whisky are whisky manufacturers trying to change?

Question

Quizplus · Accepted Answer

Whisky manufacturers are attempting to change the perception of their product by placing traditional symbols in incongruous situations to make it more appealing to a younger demographic, rather than targeting reference groups, age directly, or personality traits.

Sixty Percent of Drinkers of Whisky in Great Britain Are