A few years ago,Toro introduced a small,lightweight snow blower called the Snow Pup.Even though the product worked well,sales failed to meet expectations because consumers perceived the name to mean the Snow Pup was a toy or too light to do any serious snow removal.Toro took the Snow Pup off the market and reintroduced it as the Snow Master.Sales surpassed expectations with the new name.
-Refer to Toro.What is influencing the consumer decision-making process?
A) selective distortion
B) selective exposure
C) lifestyle dissonance
D) asocialization

Question

Quizplus · Accepted Answer

Selective distortion occurs when consumers change or distort information that conflicts with their feelings or beliefs. In this case, the name "Snow Pup" likely led consumers to perceive the product as less capable or serious, which conflicted with their expectations or desires for a snow blower, affecting their decision-making process.

A Few Years Ago,Toro Introduced a Small,lightweight Snow Blower Called