Detailed,informative advertisements are most effective for high-involvement products because consumers actively search for additional information prior to making their decisions.

Question

Quizplus · Accepted Answer

High-involvement products are those that are expensive, risky, or have significant consequences if the wrong decision is made. Consumers who are interested in purchasing high-involvement products are likely to do extensive research before making a decision. Therefore, detailed and informative advertisements can help facilitate this process by providing consumers with the necessary information to aid in their decision-making.

Detailed,informative Advertisements Are Most Effective for High-Involvement Products Because Consumers