While lifestyle research is useful for describing individual consumers,it is not useful for segmenting consumer groups and measuring the size of those groups.

Question

Quizplus · Accepted Answer

Lifestyle research can be useful for segmenting consumer groups based on common patterns and behaviors identified within the research. Additionally, it can also be used to measure the size of those groups by analyzing demographic data and market trends that correspond with the identified lifestyles. Therefore, lifestyle research can be an effective tool for both describing and segmenting consumer groups.

While Lifestyle Research Is Useful for Describing Individual Consumers,it Is