Question 1

Most consumer decision making is in a low-involvement setting;therefore,a consumer is often not seeking many of the products marketers are trying to sell.What tactics can a marketer use to increase sales of a low-involvement product?

Accepted Answer

The answer of Most consumer decision making is in a...

Question 2

Define self-concept.Choose a product,and use that product to illustrate how a marketer would apply the idea of self-concept to market the product.

Accepted Answer

The answer of Define self-concept.Choose a product,and use that product...

Question 3

The activities,values,and goals of reference groups directly influence consumer behaviour.What are reference groups? What are the three important implications reference groups have for marketers?

Accepted Answer

The answer of The activities,values,and goals of reference groups directly...

Question 4

How do marketers differentiate between beliefs and attitudes?

Accepted Answer

The answer of How do marketers differentiate between beliefs and...

Question 5

Define each level of Maslow's hierarchy of needs.For each of the five levels,briefly describe a marketing message appealing to this need level.

Accepted Answer

The answer of Define each level of Maslow's hierarchy of...

Question 6

List and briefly describe the five different roles various family members can play to influence the purchase decision-making process for a new houseboat.

Accepted Answer

The answer of List and briefly describe the five different...

Question 7

Assume a consumer is inspecting the package of a new cereal.The label on the box is packed with fact-filled nutrition information.Give specific examples of what might occur during the selective perception process,including selective exposure,distortion,and retention.

Accepted Answer

The answer of Assume a consumer is inspecting the package...

Question 8

List and briefly describe all informal and formal reference groups that affect your consumer purchase decision-making process.

Accepted Answer

The answer of List and briefly describe all informal and...

Question 9

What is the difference between culture and subculture? Why do marketing managers need to understand culture and subculture?

Accepted Answer

The answer of What is the difference between culture and...

Question 10

Define stimulus generalization and stimulus discrimination,and give an example of how each is used.

Accepted Answer

The answer of Define stimulus generalization and stimulus discrimination,and give...

Question 11

Name and briefly define the three types of selective perception.

Accepted Answer

The answer of Name and briefly define the three types...

Question 12

Apply the three methods of changing attitudes or beliefs about brands to possibilities for the marketing activities of Kellogg's Corn Flakes (or another breakfast cereal you are more familiar with).

Accepted Answer

The answer of Apply the three methods of changing attitudes...

Quiz 4: Consumer Decision Making