Colourific is a relatively new competitor for Crayola colouring products.What is the term for people buying school supplies in September?

Question

Quizplus · Accepted Answer

The term "target market" refers to the specific group of consumers at whom a company aims its products or services. In this context, people buying school supplies in September would be considered Colourific's target market, as these are the consumers likely to purchase their coloring products during that time.

Colourific Is a Relatively New Competitor for Crayola Colouring Products