As technology continues to offer more methods for shopping on the Internet,manufacturers and traditional retailers are finding themselves in direct competition with each other.In this case,manufacturers and retailers cannot intelligently plan for the future unless marketing managers understand one of the following.Which one?

Question

Quizplus · Accepted Answer

Marketing managers need to understand their competitors' strategies in order to plan for the future and remain competitive in the market. In this case, manufacturers and traditional retailers are in direct competition with each other, so it is important for them to understand each other's strategies and actions in order to make intelligent plans.

As Technology Continues to Offer More Methods for Shopping on the Internet,manufacturers