The external environment is a strong influence on a target market.For the marketing manager,what can it be a source of?

Question

Quizplus · Accepted Answer

The external environment can be a source of both opportunities and threats for the marketing manager. Opportunities include favorable market trends, customer needs, and technological advancements, while threats include competition, economic downturns, and legal and regulatory issues. It is important for the marketing manager to identify and analyze both opportunities and threats in order to develop effective marketing strategies. Choices A, C, and D are incorrect as they do not accurately reflect the potential sources of the external environment for the marketing manager.

The External Environment Is a Strong Influence on a Target