You Are a Marketing Consultant to a Firm That Would

You are a marketing consultant to a firm that would like to target members of Generation X.What do you advise?

A) Clearly state to the audience that Generation X is the intended target of all marketing communications.
B) Emphasize freedom from work and commitment.
C) Develop a personal service that will appeal to these time-poor consumers.
D) Avoid topics dealing with materialistic possessions.