Ashley Kreeger is the director of marketing for a company that operates several assisted-living centres.The company is developing a marketing plan that must cover the next five years of business.Which of the following will Kreeger consider uncontrollable factors in her plan?

Question

Quizplus · Accepted Answer

Demographic factors such as age, income, education, and family size are uncontrollable external factors that can significantly influence the demand for assisted living services. Pricing for repair and maintenance services, media buying factors, and inventory factors are controllable internal factors that can be managed and adjusted by the company.

Ashley Kreeger Is the Director of Marketing for a Company