Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants,12,800 delivery people,and more than 900 tractor trailers formed into a retail delivery powerhouse.Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor which of the following factors within their external environments?

Question

Quizplus · Accepted Answer

Monitoring Frito-Lay's activities would provide insight into the competitive factors within the external environment, such as pricing strategies, product offerings, and distribution channels. It would not necessarily provide information on demographic, social, or marketing mix factors.

Frito-Lay Is Considered the King of the Salty Snack Industry