Thani Jambulingham wants to open a restaurant that features the finest in Indian and middle-eastern delicacies.To determine the feasibility of his restaurant,he hired FoodFacts marketing research consultants.The experts at FoodFacts studied all the market information available and determined that consumers aged 30 to 45 who love spicy cuisine were most interested in the proposed restaurant.In examining the restaurant environment,FoodFacts researchers found the west side of the city offered the best options for opening the restaurant.Jambulingham was told the biggest obstacle in opening the restaurant related to obtaining the necessary permits from the city and province.
-Refer to Indian Restaurant.Jambulingham is developing a marketing plan that will cover the first five years of the restaurant's business.He must be sure to consider which of the following uncontrollable factors in his plan?

Question

Quizplus · Accepted Answer

Demographic factors, such as the age and preferences of potential customers, are an uncontrollable external factor that should be considered in the marketing plan. Place or distribution factors may also be important, as the location of the restaurant was determined to be crucial by the market research. Pricing and dining area layout factors are controllable and can be adjusted by the owner.

Thani Jambulingham Wants to Open a Restaurant That Features the Finest