In their desire to boost ratings,television news programs have done just about anything.One famous example is the Dateline NBC segment about General Motor's 1973-1987 pickup trucks,which was entitled "Waiting to Explode?" The 15-minute segment contained a short,dramatic portion that featured two side-impact tests that NBC had run to purportedly demonstrate what could happen when the GM pickup trucks are struck in the side.GM sued NBC,alleging defamation and damage to its reputation.GM argued that the Dateline segment was an unscientific demonstration,was inappropriate,and does not support the position that GM's trucks are defective.NBC admitted that the crash was rigged and apologized to GM and Dateline viewers.
-Refer to Dateline NBC and GM.NBC executives have to be concerned with the long-range welfare of the network and its relationships to viewers.What is this concern called?

Question

Quizplus · Accepted Answer

The concern for the long-range welfare of the network and its relationships with viewers is known as corporate social responsibility. This refers to the ethical framework that corporations operate within, taking into consideration their impact on society and the environment. NBC executives would need to consider the potential damage to their reputation and viewer trust if they were found to have acted unethically or irresponsibly in the production of the Dateline segment about GM.

In Their Desire to Boost Ratings,television News Programs Have Done