Question 1

Marketing managers create a marketing mix of product,place,promotion,and price strategies aimed at a target market.While managers can control the mix,they cannot control the elements in the external environment that continually mould and reshape the target market.List six variables of the external environment that are not directly under the control of marketing managers.

Accepted Answer

The answer of Marketing managers create a marketing mix of...

Question 2

The competitive environment of a business encompasses the number of competitors the firm must face,the relative size of the competitors,regulatory agencies,and the degree of interdependence within the industry.

Accepted Answer

The answer of The competitive environment of a business encompasses...

Question 3

Inflation is a general rise in prices with a corresponding increase in wages,which results in decreased purchasing power.

Accepted Answer

Inflation is a general rise in prices without a corresponding increase in wages, which results in decreased purchasing power.

Question 4

Multiculturalism occurs when all major ethnic groups in an area are roughly equally represented.

Accepted Answer

The answer of Multiculturalism occurs when all major ethnic groups...

Question 5

For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.After giving the appliances with no promotion,Whirlpool began using the donation in its advertising campaigns.Is this unethical behaviour according to the pyramid of social responsibility?

Accepted Answer

The answer of For every home built by Habitat for...

Question 6

What is a component lifestyle? Describe how a college or university student follows a component lifestyle,and cite specific examples.

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The answer of What is a component lifestyle? Describe how...

Question 7

What is Generation X? How do Generation X values influence marketing? What are the two subgroups of baby boomers? How do baby boomer values influence marketing?

Accepted Answer

The answer of What is Generation X? How do Generation...

Question 8

How can managers understand the external environment? Give an example of an opportunity and a threat that environmental scanning might identify for a suntan lotion company.

Accepted Answer

The answer of How can managers understand the external environment?...

Question 9

Canadian marketing managers must consider foreign corporate entities as threats to their domestic markets.

Accepted Answer

Canadian marketing managers must consider foreign corporate entities as threats to their domestic markets because these entities may have greater resources, stronger brand recognition, and better knowledge of the global market. They may also offer lower prices or superior products, which can attract Canadian consumers and impact local businesses. Therefore, Canadian marketing managers need to be aware of these competitive pressures and design strategies that can effectively compete and differentiate their products in the market.

Question 10

According to Celia Moore,an IBM corporate manager,corporate social responsibility is "a core business issue for IBM." What does she mean by this statement?

Accepted Answer

The answer of According to Celia Moore,an IBM corporate manager,corporate...

Question 11

Define multiculturalism and discuss its impact on the marketing function.

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The answer of Define multiculturalism and discuss its impact on...

Question 12

Champion Lyte is a sugar-free sports drink.In developing the new product,its manufacturer thoroughly studied the legal restrictions on the drink's ingredients,packaging,manufacturing,and labeling and has abided by all such restrictions.In this way,the manufacturer of Champion Lyte drinks conducted its examination of all political and legal factors that might affect the product's marketing.

Accepted Answer

The answer of Champion Lyte is a sugar-free sports drink.In...

Question 13

You are an ethics consultant,and a group of managers have asked you for some guidelines to determine the ethicality of a decision.You tell the managers that one cannot guarantee the rightness of a decision,but a checklist can improve the chances of a decision being ethical.What are six questions you would tell the managers to put on this checklist?

Accepted Answer

The answer of You are an ethics consultant,and a group...

Question 14

By 2017,Canada's visible minority population will account for slightly over 2 percent of Canada's total population.

Accepted Answer

This statement is false. According to Statistics Canada's 2016 Census, visible minorities accounted for 22.3% of Canada's total population.

Question 15

You are going to give a lecture on corporate social responsibility to the managers of an aircraft manufacturing firm.You will be using the pyramid of corporate social responsibility as your guide.Briefly outline your lecture,including a description of the pyramid theory and its components.

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The answer of You are going to give a lecture...

Question 16

Recession is a period of economic activity characterized by negative growth with increased demand for goods and services.

Accepted Answer

Recession is a period of economic activity characterized by negative growth with decreased demand for goods and services, not increased demand.

Question 17

Champion Lyte is a sugar-free sports drink designed to replenish electrolytes lost during activity or illness.Gatorade and Powerade are part of Champion Lyte's competitive environment.

Accepted Answer

The statement is true as Gatorade and Powerade are two of the main competitors in the sports drink market, alongside Champion Lyte.

Question 18

Marketers need a thorough understanding of the laws established by the federal government,provincial governments,and regulatory agencies.

Accepted Answer

Marketers are required to have a comprehensive understanding of the laws and regulations set up by federal, provincial governments, and regulatory agencies to ensure that they comply with them when carrying out their marketing activities. Failure to adhere to these laws could result in severe legal consequences.

Question 19

An obese man in New York sued McDonald's,Burger King,Wendy's,and KFC because he claims the fast-food giants caused his diabetes and other health problems.The suit is an example of a problem caused by competitive factors.

Accepted Answer

The suit is not an example of a problem caused by competitive factors but rather an example of an individual attempting to hold fast-food companies responsible for their own health choices.

Question 20

An organization is not completely at the mercy of the external environmental.Give an example how a whiskey distillery might use environmental management.

Accepted Answer

The answer of An organization is not completely at the...

Quiz 3: Ethics and the Marketing Environment