What would Revlon use to identify the fact that its brand names (Revlon,Almay,and Flex)had developed a poor image with both its customers and its retailers?

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Revlon would use environmental scanning to gather information about their customers' and retailers' perceptions of their brand names. Environmental scanning involves analyzing the external environment and gathering information about competitors, customers, and other stakeholders. This would help Revlon identify any issues with their brand names and develop strategies to improve their image. Strategic analysis, environmental control, and marketing control may be useful in implementing these strategies, but they are not the best choice for identifying the issue in the first place.

What Would Revlon Use to Identify the Fact That Its