Which of the following is a statement of what is to be accomplished through marketing activities?

Question

Quizplus · Accepted Answer

A marketing objective is a specific statement of what a company plans to accomplish through its marketing activities. It is a measurable goal that helps guide decision-making and resource allocation within the marketing department. Mission statements are broader statements about a company's purpose and values, while business plans outline overall company strategy. Marketing criteria is not a commonly used term in marketing.

Which of the Following Is a Statement of What Is