Knorr,manufacturer of soup,dip,and gravy mixes,printed on-package recipes,gave out coupons to existing customers,and created a recipe booklet that could be ordered with three UPC codes from three different Knorr products.All of these activities would be representative of what type of strategy?

Question

Quizplus · Accepted Answer

The activities of printing on-package recipes, giving out coupons to existing customers, and creating a recipe booklet that could be ordered with three UPC codes from three different Knorr products are all part of a market penetration strategy. This strategy focuses on increasing sales of existing products to existing customers by using promotions, advertising, and other marketing tactics.

Knorr,manufacturer of Soup,dip,and Gravy Mixes,printed On-Package Recipes,gave Out Coupons to Existing