Everyone knows the brand name Kleenex.Kleenex is what many consumers think of when they think of tissues.What is this widely recognized brand name a source of?

Question

Quizplus · Accepted Answer

Kleenex is a widely recognized brand name that has become synonymous with tissues, giving the company a product differentiation competitive advantage. Kleenex tissues are differentiated from other brands by their recognizable and trusted name, which may make consumers more likely to choose Kleenex over other brands.

Everyone Knows the Brand Name Kleenex