The television network HBO produced the drama The Sopranos about a New Jersey mob family.It also published The Sopranos Family Cookbook: As Compiled by Artie Bucco,a collection of southern Italian-style recipes.Bucco is the name of a fictional restaurateur in the show.The creation of the cookbook to appeal to fans of the show is an example of what type of strategy?
A) diversification
B) product development
C) product penetration
D) market development
Correct Answer:
Verified
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