Patricia Curtis has been running the Ferrets First Rescue and Shelter (FFRS)since 1996.FFRS is in the business of ferret pickup and rescue,as well as ferret boarding and training,and education for ferret owners.She would like to expand her operations,and has been asked to write a marketing plan in order to apply for a bank loan.Curtis knows she can better serve ferrets and ferret owners if she can expand her target audience to schools,animal control officers at city facilities,and pet stores.To do this,she must increase marketing communications.
-Refer to FFRS."Serving ferrets and their owners in a five-region area" would be an example of

Question

Quizplus · Accepted Answer

"Serving ferrets and their owners in a five-region area" is a concise statement that outlines FFRS's purpose and target audience, making it a mission statement.

Patricia Curtis Has Been Running the Ferrets First Rescue and Shelter