Firms with which of the following orientations focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace?
A) production
B) customer
C) marketing
D) sales

Question

Quizplus · Accepted Answer

Firms with a production orientation focus on creating products efficiently and effectively, often relying on their internal capabilities and resources, rather than on understanding and satisfying the needs and desires of the marketplace.

Firms with Which of the Following Orientations Focus on the Internal