Researchers at PPG Industries spent considerable time,effort,and money developing a bluish windshield that would let in filtered sunlight but block out heat.Little market research was done,but the scientists were convinced that this new product would be significantly better than existing windshields even though they were more expensive and of a different colour than the current models on the market.What type of orientation does PPG most likely have?
A) sales
B) customer
C) production
D) promotion

Question

Quizplus · Accepted Answer

PPG Industries seems to have a production orientation, where they prioritize the development of new and improved products regardless of market demand or customer preferences. The emphasis is on creating better products through research and development rather than on understanding customer needs and wants. This is reflected in the considerable time, effort, and money spent on developing the bluish windshield without conducting much market research.

Researchers at PPG Industries Spent Considerable Time,effort,and Money Developing a Bluish