The manufacturer of Rossignol brand skis has a market orientation and adheres to the marketing concept.What would the company most likely do first when reacting to consumer dissatisfaction?

Question

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As a company with a market orientation and adherence to marketing concept, Rossignol would prioritize understanding their customers' needs and reactions to their products. Therefore, the company would most likely conduct research to determine if its customers' needs have changed in response to dissatisfaction, instead of simply increasing salespeople, stores, or advertising.

The Manufacturer of Rossignol Brand Skis Has a Market Orientation