The marketing concept includes a goal orientation to remind managers of which of the following?
A) The only reason for any business to exist is to make a profit.
B) Achieving long-term organizational goals is as important as satisfying customers.
C) The objective is to find a target market that differs from that of the competition.
D) Customers must be satisfied no matter what the organizational costs.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes the importance of satisfying customers while also achieving long-term organizational goals. Option A is incorrect because the marketing concept is not solely focused on making a profit. Option C is incorrect because the marketing concept is focused on identifying and targeting a specific market, not necessarily one that differs from the competition. Option D is incorrect because customer satisfaction should always be a priority, but not at the expense of the organization's financial well-being.

The Marketing Concept Includes a Goal Orientation to Remind Managers