When a homeowner visited The Home Depot to buy what he thought he needed to fix a leaking toilet,he gathered up materials totalling almost $70.One his way to checkout,an employee asked him what was he trying to fix.After some discussion,the employee convinced the homeowner that a $5.99 replacement part would fix the problem better than the materials he thought he needed and with less trouble.This sort of discussion between employees and customers is commonplace at The Home Depot.What sort of orientation does the retail store have?
A) market
B) sales
C) production
D) product

Question

Quizplus · Accepted Answer

The Home Depot demonstrates a market orientation by focusing on meeting the needs of its customers rather than just selling products. The employee's effort to understand and solve the customer's problem with a more efficient and cost-effective solution reflects a commitment to customer satisfaction, which is a hallmark of market orientation.

When a Homeowner Visited the Home Depot to Buy What